Wright et al Krol, (2018)Video game companies making hundreds of millions from ‘gambling-like’ loot box features in games played by children

Companies have profited over loot boxes, EA sports has been widely successful based on their model of loot boxes and grosses an average of 800 million dollars even though there is no control over who purchases those loot boxes,


EA has been widely criticized for allowing players to spend wild queantity of money in order to have a bigger advantage and expand their experience on their sports game and have a pay to win experience.

Gambling has been a very talked about subject in the video game world, the reason that loot boxes become so addictive is because the players become eager to widen their advantage with a pay to win model

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